Our Values describe NASCAR as we want it to be. We want our decisions and actions to demonstrate these Values. We believe that putting our Values into practice creates long-term benefits for all involved in this great sport.
Integrity – We are personally accountable for the highest standards of behavior, including honesty and fairness in all aspects of our work and to fulfill our commitments as responsible citizens and employees.
Style – We treat everyone we interact with, from clients and licensees to our fellow coworkers, with respect and interact with good style.
Work Ethic – We work hard and work smart; this is not a company for the faint hearted; long hours are often required to get the job done.
Results – Everyone is expected to produce results each and every day, whether answering the telephone and delivering messages in an accurate and timely manner or closing big deals; everyone makes a difference.
Communication – Communication is critical, we must each think about who needs to know and who will be impacted by your actions and keep them in the loop.
Leading Edge – We must stay current with matters in our field of expertise. To be successful, we all have to be ahead of the curve.
Know the Business – Every NASCAR employee must know the business – inside and out.
Free Thinking – Employees are encouraged to think outside the box; there is always time to entertain innovative, well thought out ideas on how to do things better.
Strategic – We keep the bigger picture in mind; we plan and think about how what we do impacts the industry as a whole – now and in the future.
Organization – Is a key of success; NASCAR employees must be “on top of their game”.
Professionalism – We dress, speak and act with professionalism; presentation is important; we are important ambassadors of the sport.
Diversity and Inclusion – Diverse backgrounds and experiences are engaged in all facets of our work to create and cultivate an inclusive environment where employees are valued, respected and supported.
Accessibility – Senior management is committed to being accessible at all times.
Teamwork – We produce results, but not at the expense of the team; making the Company a success is a team effort so working well with the other members is a must.