Neustar, Inc., a trusted, neutral provider of real-time information services and the ANA (Association of National Advertisers), today announced the winners of The ANA Genius Awards at the ANA Masters of Marketingconference in Florida. Part of the Analytics Center of Excellence (ACE), the Genius Awards, now in its fifth year, recognize the brands behind the most innovative and ambitious efforts in advanced marketing analytics. Distinguished for the impact they have on driving business goals and proving the value of how marketing influences ROI, the winners represent the industry’s trailblazers in analytics.
"The 2017 ANA Genius Awards winners raised the bar on innovation and analytics impact," said Julie Fleischer, Vice President, Marketing Solutions, Neustar. "I congratulate Adobe, IBM and NASCAR for their dedication to driving transparency and delivering business growth through data and analytics. These trailblazers have proven that investing in measurement and analytics results in better business outcomes and greater media effectiveness."
The 2017 ANA Genius Awards winners are:
Analytics Adoption: NASCAR was recognized for its outstanding achievement in championing broad organizational adoption for analytics and accountability. NASCAR garnered widespread adoption of cross-consumption reporting and analysis in order to reach current and potential consumers where they consume media.?
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